Schmeckt. Aber nicht jedem.

A whole campaign based on one statement of the CMO of Dr Pepper: “I would rather have 1 out of 10 big Dr Pepper fan instead of 4 so-so fans.” There we go with the new claim and campaign: Tastes. But not to everybody. Genie for client’s wishes? Well, sometimes.

Done @David+Martin

Keyvisual

OOH

Instagram

More work